The HIVE Deck was created by Laurie Genevish and Peter Williamson out of a shared belief that business planning should feel clear, practical, and energizing — not overwhelming.
Built from years of experience in education, facilitation, entrepreneurship, behavioral science, and game-based learning, The Hive Deck brings structure to the messy middle of business ownership. It helps entrepreneurs and coaches slow down, see the full picture, ask better questions, and move forward with confidence.
Together, Laurie and Peter designed The Hive Deck as a hands-on strategy tool that makes reflection easier, planning more productive, and action more focused.
Laurie Genevish is an educator, facilitator, and entrepreneur with decades of experience helping people discover clarity and confidence in their work.
She brings a strong background in coaching, curriculum design, and business development, along with a deep commitment to helping others reach their potential. Through her work, Laurie has guided individuals and teams through meaningful reflection, practical planning, and purposeful growth.
As co-creator of The Hive Deck, Laurie helps turn complex business questions into clear conversations and actionable next steps.
Peter Williamson is a former professional athlete turned entrepreneur, game designer, and facilitator who helps people tackle serious challenges through meaningful play.
As co-founder of Barometer XP, Peter blends behavioral science, organizational development, and game design to create tools and learning experiences that make abstract ideas tangible and actionable.
As co-creator of The Hive Deck, Peter brings a playful yet strategic approach to business planning, helping entrepreneurs and coaches explore decisions, uncover blind spots, and create momentum.
